Following Instagram is a great way to increase the popularity of your online brand. Before you follow 100 people, you should gain at least 1,000 Instagram followers.
- Produce and optimize your profile.
- Designate a content creator.
- Follow photography and editing stylish practices.
- Set a regular advertisement schedule.
- Curate some of your content.
- Use a harmonious, platform-specific brand voice.
- Write engaging, shareable captions.
- Optimize posts with applicable hashtags.
- Spare in to trending content formats.
- Post content your followers want to see.
- Promote your Instagram.
1. Produce and optimize your profile.
First thing's first Customize your Instagram profile to make it look good. Tell your implicit followers who you are, and give them a reason to follow you. How? Start by making sure your username is recognizable and fluently searchable – like your business name.
illustration of how to get further followers on instagram with an optimized profile
Still, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you, If your business name is formerly taken. For illustration, the Australian activewear line Lorna Jane uses the username
2. Designate a content creator. Just like there should be one ( perhaps two) people managing your other social media accounts, there should only be one or two people managing your Instagram account.
Still, choose someone with experience on the platform who'll" get"it — and be sure they stay streamlined on all new features Instagram has to offer from Rolls to IGTV, If possible.
Still, you might find that a lot of people want a say-so in what is posted, If you work for a large association. That is when an systematized request or guidelines document comes in handy.
This document should inform people how to request a post on your Instagram account, when, the value of the post, and why.
3. Follow photography and editing stylish practices.
On Instagram, post quality matters. A lot. Your Twitter followers might forgive a many bad tweets, but a bad print on Instagram is a big no-no.
Fortunately, you do not have to take a photography course to be a good Instagram bill — nor do you have to exercise for weeks before you start. But you should get familiar with introductory photography tips and print editing apps.
Photography Best Practices
Since Instagram is a mobile app, chances are, some content you post to Instagram will be taken on your mobile device. That is anticipated.
Still, consider investing in professional photography for your Instagram prints, as that will elevate your profile, If your budget allows. Else, a smartphone and a many editing apps will do.
Focus on one subject at a time.
Embrace negative space.
Find intriguing perspectives.
Look for harmony.
Capture small details.
Make your followers laugh.
Edit prints before you post.
Instagram has some introductory editing capabilities, but hourly, they are not acceptable to make illustrations really great.
Utmost of your prints should go through at least one or two print editing apps on your mobile phone before you open them on Instagram.
Also, consider creating a cohesive Instagram theme across your feed, so anyone visiting your account for the first time can get a sense of your brand.
Byrd Consults illustration of cohesive instagram theme
4. Set a regular advertisement schedule.
Once you've created and optimized your profile, have someone managing it, and have your creative means ready, it's time to start posting.
It's a good idea to have a solid number of great posts up – perhaps 15 or so – ahead you start engaging people and working down this list. That way, when people visit your profile, they'll see a full screen of prints and will know you will post great content regularly.
To start posting on Instagram, download this social media content timetable template first and plan out your posts. It's stylish to make a backlog of content ready a many days or weeks ahead of the publishing date.
This will insure you always have content during leaves, recesses, and indeed creative blocks.
Keep your target persona in mind as you plan out your advertisement schedule, as that can drastically impact your advertisement timing and frequence – especially if you are targeting an followership in a different time zone. (Download this free template for creating buyer personas if you do not have a many formerly.)
Optimizing your schedule for your specific followership might take time and trial.
stylish times to post on instagram graphic
Trial with these times and days to see what works with your followership. You may find that your target druggies are most active and engaged at different times.
5. Allow outdoors contributors to curate your content.
Although it's stylish to have only one or two people manning your account, one or two people can not be everyplace at formerly taking prints. What about that fun sushi night the masterminds had last night? Or the event your head of deals spoke at before this week?
There is a whole breadth of content you will want to post to Instagram, and more frequently than not, one person will not be suitable to keep track of it all.
One result? Produce a system where you can curate prints and content from members of your platoon.
There are a many ways to do this. The first option is to produce a specific dispatch address for workers to shoot their prints, short vids, memes, hyperactive- setbacks, and so on.
Encourage people to add a descriptive subject line so you can fluently sort through the content they are transferring. While this does not feel like the smoothest way to curate prints, it's actually the easiest for the people transferring you prints — and the easier you can make it for them to shoot content, the further content you will get.
Still, you could also produce a participated brochure where people can automatically drop their prints and vids, If your platoon shares a Box or Dropbox account.
6. Use a harmonious, platform-specific brand voice.
Prints and vids might be the most important part of your Instagram posts, but captions, commentary, and other textbook should noway be anafterthought.However, consider developing a harmonious voice that humanizes your brand, If you are managing a channel for a brand or have further than one Instagram director.
This shows implicit followers that you're believable and relatable, rather than formal or intimidating.
When developing a voice, you should keep the platform and your followership in mind.
For illustration, numerous influencers and prominent accounts on Instagram have a veritably casual voice and style but remain professional and on- brand. Once you've got your voice down, make sure it stays harmonious and natural in your captions, commentary, dispatches, and your memoir.
7. Write engaging, shareable captions.
Captions are an essential part of your post — the icing on the cutlet if you will. Constantly great captions can do prodigies for humanizing your brand, winning over followers, and making your content more shareable — thereby giving you more exposure.
Then are a many effects you might see in a winning Instagram caption
Clever or facetious commentary
Calls to action
Applicable emojis
Hashtags
More on that below.
Clever or Facetious Commentary
Some brands and influencers have used clever or facetious captions, or indeed followership-applicable jokes to further humanize themselves on Instagram.
My coworker Kelly Hendrickson, HubSpot's social media platoon director, says that she loves Netflix's account andsub-accounts, particularly because of the post captions.
"They've such a clear brand voice, and you laugh along with them. They are in on the joke, just like one of your musketeers,"she says.
illustration of how to get further followers on instagram with clever and facetious instagram captions
Netflix's voice is casual, trendy, and humorous while still staying on brand.
In the post above, the caption is funny, authentic, and relatable. Who hasn't flipped through a friend's Instagram Story with the stopgap that you will be featured?
Calls to Action
Another way to increase the shareability of your caption and engage your followers is to ask questions or have some kind of call-to- action in the captions of your prints.
For illustration, you might write," Double- valve if you find this funny,"or" partake your story in the commentary."
In the illustration below, we asked followers of the@HubSpot Instagram account to leave a comment with a book that is had a positive impact on their work, along with tagging the author
.
illustration of how to get further followers on instagram with calls to action
Applicable Emojis
Adding just a many applicable emojis can add indeed more personality to your posts. It could also make them indeed more conspicuous on an Instagram feed. In the post below, Danielle Gray, a beauty expert with over 50K followers, (@Stylenbeautydoc) includes facetious textbook with applicable emojis to make the post pop.
how to get further followers on instagram with applicable emojis
Along with the three particulars listed over, you will also want to include hashtags.
8. Optimize posts with applicable hashtags.
On Instagram, a hashtag ties exchanges from different druggies who wouldn't formerly be connected into a singlestream.However, your posts will gain exposure to a wider followership and help you come discoverable to implicit guests, If you use applicable hashtags.
The key to using hashtags effectively is to be picky and use them sparingly. Try to limit the number of hashtags per caption to around three. Also, do not use"like for like"hashtags, like#like4like or#like4likes.
This is a roadway tactic that'll only leave you with low- quality followers.
To find the hashtags your followership might be using, do a little exploration on applicable hashtags in your niche or assiduity. The easiest way to do this exploration is in the Instagram app itself, in the Explore tab ( i.e., the magnifying glass icon).
When you search for one hashtag, it will show you a list of affiliated hashtags at the top of your screen.
For illustration, when I search for#digitalmarketingstrategy on Instagram, it shows me applicable hashtags like#digitalmarketingexpert,#digitalmarketing, and so on.
instagram hashtags
To help relate to your followers on a particular position, you might consider hopping on hashtag trends like#tbt ("Throwback Thursday"),#MotivationMonday,#TransformationTuesday, or other trending hashtags. Then is a post from@fanmdjanm, a headwrap collection and life brand with over 150K followers on its Instagram account, using the#HappyMothersDay hashtag
.
Once you make up a bit of a following, you can try creating your own hashtags — like your company name or a watchword that applies to your content. This is a great way to make up your brand on the platform and make a further cohesive presence.
9. Spare in to trending content formats.
With the appearance of TikTok on the social media scene, short- form vids have come one of the most effective content formats on social media.
In fact, according to a HubSpot Blog check, 85 of marketers who use short- form vids find them to be the most effective content format. And 95 of marketers who work short- form vids plan to increase their investment or continue investing the same quantum in 2022.
That is why it's important to lean in to trending content formats. After TikTok, Instagram came out with IG Reels, and this point is a great way to post funny, relatable content.
When Instagram comes out with new tools, like IG Reels, do not be hysterical to use those features because they can help you gain Instagram followers.
10. Post content your followers want to see.
To gain your first followers on Instagram, it's important to know who your followership is. Once you've created your Instagram account, you should take note of which posts perform stylish.
Is it interactive content, behind-the- scenes stories, funny and relatable posts, or commodity differently? When you have a general idea of what performs stylish, continue to produce that type of content.
Also, Instagram has numerous tools and features you can use IGTV, IG Reels, Instagram Stories, Instagram Live, Highlights, etc. Begin by posting several types of content formats and see which bone does stylish. Also, come up with a strategy and master that one tool. Doing so will help you produce content your followers want to see and gain new followers.
11. Promote your Instagram.
Like the old word about a tree falling in a timber, if you start an Instagram account without promoting it, is the account indeed real yet? Well, yes. But, you will have smaller followers.
One of the stylish ways to gain followers on Instagram is to promote your account. Bed posts in your blogs (like you see a many on this post), post on your other social media platforms, and share social links in your dispatch newsletters. A great way to gain followers on one platform is to ask current followers on other platforms if they want to follow you nearly differently as well.
Also, to promote your Instagram, it's important to get started with Instagram elevations and advertisements. This will help you reach a wider followership. I know it might feel like advertisements are only effective for dealing certain products, but I have followed several business accounts because of a patronized post I saw.
Just like there should be one ( perhaps two) people managing your other social media accounts, there should only be one or two people managing your Instagram account.
Still, choose someone with experience on the platform who'll" get"it — and be sure they stay streamlined on all new features Instagram has to offer from Rolls to IGTV, If possible.
Still, you might find that a lot of people want a say-so in what is posted, If you work for a large association. That is when an systematized request or guidelines document comes in handy.
This document should inform people how to request a post on your Instagram account, when, the value of the post, and why.
3. Follow photography and editing stylish practices.
On Instagram, post quality matters. A lot. Your Twitter followers might forgive a many bad tweets, but a bad print on Instagram is a big no-no.
Fortunately, you do not have to take a photography course to be a good Instagram bill — nor do you have to exercise for weeks before you start. But you should get familiar with introductory photography tips and print editing apps.
Photography Best Practices
Since Instagram is a mobile app, chances are, some content you post to Instagram will be taken on your mobile device. That is anticipated.
Still, consider investing in professional photography for your Instagram prints, as that will elevate your profile, If your budget allows. Else, a smartphone and a many editing apps will do.
Focus on one subject at a time.
Embrace negative space.
Find intriguing perspectives.
Look for harmony.
Capture small details.
Make your followers laugh.
Edit prints before you post.
Instagram has some introductory editing capabilities, but hourly, they are not acceptable to make illustrations really great.
Utmost of your prints should go through at least one or two print editing apps on your mobile phone before you open them on Instagram.
Also, consider creating a cohesive Instagram theme across your feed, so anyone visiting your account for the first time can get a sense of your brand.
Byrd Consults illustration of cohesive instagram theme
4. Set a regular advertisement schedule.
Once you've created and optimized your profile, have someone managing it, and have your creative means ready, it's time to start posting.
It's a good idea to have a solid number of great posts up – perhaps 15 or so – ahead you start engaging people and working down this list. That way, when people visit your profile, they'll see a full screen of prints and will know you will post great content regularly.
To start posting on Instagram, download this social media content timetable template first and plan out your posts. It's stylish to make a backlog of content ready a many days or weeks ahead of the publishing date.
This will insure you always have content during leaves, recesses, and indeed creative blocks.
Keep your target persona in mind as you plan out your advertisement schedule, as that can drastically impact your advertisement timing and frequence – especially if you are targeting an followership in a different time zone. (Download this free template for creating buyer personas if you do not have a many formerly.)
Optimizing your schedule for your specific followership might take time and trial.
stylish times to post on instagram graphic
Trial with these times and days to see what works with your followership. You may find that your target druggies are most active and engaged at different times.
5. Allow outdoors contributors to curate your content.
Although it's stylish to have only one or two people manning your account, one or two people can not be everyplace at formerly taking prints. What about that fun sushi night the masterminds had last night? Or the event your head of deals spoke at before this week?
There is a whole breadth of content you will want to post to Instagram, and more frequently than not, one person will not be suitable to keep track of it all.
One result? Produce a system where you can curate prints and content from members of your platoon.
There are a many ways to do this. The first option is to produce a specific dispatch address for workers to shoot their prints, short vids, memes, hyperactive- setbacks, and so on.
Encourage people to add a descriptive subject line so you can fluently sort through the content they are transferring. While this does not feel like the smoothest way to curate prints, it's actually the easiest for the people transferring you prints — and the easier you can make it for them to shoot content, the further content you will get.
Still, you could also produce a participated brochure where people can automatically drop their prints and vids, If your platoon shares a Box or Dropbox account.
6. Use a harmonious, platform-specific brand voice.
Prints and vids might be the most important part of your Instagram posts, but captions, commentary, and other textbook should noway be anafterthought.However, consider developing a harmonious voice that humanizes your brand, If you are managing a channel for a brand or have further than one Instagram director.
This shows implicit followers that you're believable and relatable, rather than formal or intimidating.
When developing a voice, you should keep the platform and your followership in mind.
For illustration, numerous influencers and prominent accounts on Instagram have a veritably casual voice and style but remain professional and on- brand. Once you've got your voice down, make sure it stays harmonious and natural in your captions, commentary, dispatches, and your memoir.
7. Write engaging, shareable captions.
Captions are an essential part of your post — the icing on the cutlet if you will. Constantly great captions can do prodigies for humanizing your brand, winning over followers, and making your content more shareable — thereby giving you more exposure.
Then are a many effects you might see in a winning Instagram caption
Clever or facetious commentary
Calls to action
Applicable emojis
Hashtags
More on that below.
Clever or Facetious Commentary
Some brands and influencers have used clever or facetious captions, or indeed followership-applicable jokes to further humanize themselves on Instagram.
My coworker Kelly Hendrickson, HubSpot's social media platoon director, says that she loves Netflix's account andsub-accounts, particularly because of the post captions.
"They've such a clear brand voice, and you laugh along with them. They are in on the joke, just like one of your musketeers,"she says.
illustration of how to get further followers on instagram with clever and facetious instagram captions
Netflix's voice is casual, trendy, and humorous while still staying on brand.
In the post above, the caption is funny, authentic, and relatable. Who hasn't flipped through a friend's Instagram Story with the stopgap that you will be featured?
Calls to Action
Another way to increase the shareability of your caption and engage your followers is to ask questions or have some kind of call-to- action in the captions of your prints.
For illustration, you might write," Double- valve if you find this funny,"or" partake your story in the commentary."
In the illustration below, we asked followers of the@HubSpot Instagram account to leave a comment with a book that is had a positive impact on their work, along with tagging the author
.
illustration of how to get further followers on instagram with calls to action
Applicable Emojis
Adding just a many applicable emojis can add indeed more personality to your posts. It could also make them indeed more conspicuous on an Instagram feed. In the post below, Danielle Gray, a beauty expert with over 50K followers, (@Stylenbeautydoc) includes facetious textbook with applicable emojis to make the post pop.
how to get further followers on instagram with applicable emojis
Along with the three particulars listed over, you will also want to include hashtags.
8. Optimize posts with applicable hashtags.
On Instagram, a hashtag ties exchanges from different druggies who wouldn't formerly be connected into a singlestream.However, your posts will gain exposure to a wider followership and help you come discoverable to implicit guests, If you use applicable hashtags.
The key to using hashtags effectively is to be picky and use them sparingly. Try to limit the number of hashtags per caption to around three. Also, do not use"like for like"hashtags, like#like4like or#like4likes.
This is a roadway tactic that'll only leave you with low- quality followers.
To find the hashtags your followership might be using, do a little exploration on applicable hashtags in your niche or assiduity. The easiest way to do this exploration is in the Instagram app itself, in the Explore tab ( i.e., the magnifying glass icon).
When you search for one hashtag, it will show you a list of affiliated hashtags at the top of your screen.
For illustration, when I search for#digitalmarketingstrategy on Instagram, it shows me applicable hashtags like#digitalmarketingexpert,#digitalmarketing, and so on.
instagram hashtags
To help relate to your followers on a particular position, you might consider hopping on hashtag trends like#tbt ("Throwback Thursday"),#MotivationMonday,#TransformationTuesday, or other trending hashtags. Then is a post from@fanmdjanm, a headwrap collection and life brand with over 150K followers on its Instagram account, using the#HappyMothersDay hashtag
.
Once you make up a bit of a following, you can try creating your own hashtags — like your company name or a watchword that applies to your content. This is a great way to make up your brand on the platform and make a further cohesive presence.
9. Spare in to trending content formats.
With the appearance of TikTok on the social media scene, short- form vids have come one of the most effective content formats on social media.
In fact, according to a HubSpot Blog check, 85 of marketers who use short- form vids find them to be the most effective content format. And 95 of marketers who work short- form vids plan to increase their investment or continue investing the same quantum in 2022.
That is why it's important to lean in to trending content formats. After TikTok, Instagram came out with IG Reels, and this point is a great way to post funny, relatable content.
When Instagram comes out with new tools, like IG Reels, do not be hysterical to use those features because they can help you gain Instagram followers.
10. Post content your followers want to see.
To gain your first followers on Instagram, it's important to know who your followership is. Once you've created your Instagram account, you should take note of which posts perform stylish.
Is it interactive content, behind-the- scenes stories, funny and relatable posts, or commodity differently? When you have a general idea of what performs stylish, continue to produce that type of content.
Also, Instagram has numerous tools and features you can use IGTV, IG Reels, Instagram Stories, Instagram Live, Highlights, etc. Begin by posting several types of content formats and see which bone does stylish. Also, come up with a strategy and master that one tool. Doing so will help you produce content your followers want to see and gain new followers.
11. Promote your Instagram.
Like the old word about a tree falling in a timber, if you start an Instagram account without promoting it, is the account indeed real yet? Well, yes. But, you will have smaller followers.
One of the stylish ways to gain followers on Instagram is to promote your account. Bed posts in your blogs (like you see a many on this post), post on your other social media platforms, and share social links in your dispatch newsletters. A great way to gain followers on one platform is to ask current followers on other platforms if they want to follow you nearly differently as well.
Also, to promote your Instagram, it's important to get started with Instagram elevations and advertisements. This will help you reach a wider followership. I know it might feel like advertisements are only effective for dealing certain products, but I have followed several business accounts because of a patronized post I saw.
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