One of the newest social media platforms to the scene, TikTok, is each about creating short and engaging viral videotape content. But for brands that are just starting out, it feels like it can take periods to grow a healthy following.
To help you ramp up your profile and get further followers on TikTok, we’ve put together 11 practicable tips.
Let’s progeny started.
1. Identify your target followership
The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target followership will enjoy.
There are many ways to go about this for growing your TikTok following.
First, consider taking a look at challenges and influencers in your assiduity. What kinds of content are they posting? Take notes on the most popular vids and use them to come up with your own unique ideas.
Next, suppose about the kinds of content you’ve been publishing on your other feeds. While the content you publish on TikTok will probably be extensively different, you can still pinpoint some common trends and content types or ideas that you know will perform well.
Eventually, simply take a nanosecond to review your client persona again and remind yourself of their likes and dislikes. What would they want to see on a platform like TikTok?
Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. You can try a million different types of vids before you find the one that really resonates with your followership. ( Still, making sure you have a good grasp on your target followership can help make sure it’s much lower than a million. Perhaps like five or six.)
2. Pay attention to trends
Trends are a big thing on TikTok.However, you’ve likely noticed many vids follow veritably analogous outlines or use the same sound clip If you’ve pored the platform ahead. This is because that type of videotape is trending, proving its fashionability. Try to produce an analogous videotape that makes sense for your business and take advantage of applicable TikTok trends.
Head over to the discover runner on your app to see what hashtags and sound clips are trending for alleviation about what you can use on your own feed.
A screenshot of the Discover tab on TikTok.
As you can see from the screenshot over, two trending hashtags that could work for certain businesses are#GymTok ( perfect for gymnasiums and fitness brands) and#LearnHow ( perfect for brands participating tutorials and step-by-step vids).
3. Produce a TikTok challenge
One thing TikTok is notorious for is its colorful videotape challenges, whether they’re balls, dares, etc. As you scroll through vids on the app, you’ll probably come across many different challenges. See if any would work for your brand or consider creating your own TikTok challenge.
That’s exactly what MoonPie did then, with the#MoonPieChallenge. They introduced it with their veritably first videotape on TikTok and followed up with a couple further challenge vids.
This was one of their further popular vids as well as a great preface to their brand presence on the app.
4. Include the right hashtags
Just like on Instagram, Twitter, and numerous other social media platforms, hashtags help druggies find your content. But it’s important to make sure you’re using the right hashtags.
One practice we see numerous people make is simply labeling all of the trending hashtags in their captions. Still, please don’t do this unless those hashtags are actually applicable to what you’re posting. Else, it just looks spammy.
Rather, start codifying in applicable hashtags when creating your caption to see how numerous views those hashtags are getting. And don’t forget to include the ever-popular#fyp or#foryou hashtags, popularly used in an attempt to get on the For You runner. While the effect of these hashtags on placement hasn’t been verified, their wide use can still expand the reach of your content.
How to check the fashionability of hashtags on TikTok.
5. Publish TikTok vids at the right times
It’s important to find the stylish time to post on TikTok to see the most reach on your vids. You can find this information by heading into your business or creator tools and checking out your analytics.
In the Followers tab, scroll down to find Follower exertion. Then, you’ll be suitable to look at what days and times your followers are most active. Try publishing your posts just before the most popular time of that day to see the stylish results.
Follower analytics in TikTok's mobile app.
It’s also a good idea to keep a log of when you’ve published content so you can test different times to pinpoint what works best for your brand.
6. Share stoner-generated content
Still, ask if you can partake in that videotape as well! (While giving them full credit, of course – you can tag the original creator in the caption If people are mentioning your brand on TikTok or participating vids hyperactive-applicable to your assiduity.)
Then’s a great illustration of stoner-generated content from the online factory store The Sill. They’ve reshared a videotape of a new client unboxing one of their shops.
This is a great way to spread the word about their service, show off happy guests, and give people an idea of what to anticipate when they order from them.
7. Work with TikTok influencers
Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok. With so numerous “ TikTok-notorious” druggies, working with influencers can be a great way to get the word out about your business.
Then’s an illustration from TikTok star Kat Stickler. She recreated Elle Woods’iconic Harvard videotape operation as a patronized post for skincare line Beekman 1802.
This is a great way for Beekman 1802 to reach indeed larger followership because anyone who follows Kat is likely to see this videotape and potentially make a purchase from this brand.
Keep in mind that working with TikTok influencers comes with its own costs. Depending on your marketing budget, you may want to look for micro-influencers with a largely engaged followership on TikTok to start your influencer marketing adventure.
8. Cross-promote your TikTok vids
Spread the word that you’re on TikTok. Your followers on other channels might not know that you’ve created a TikTok profile, so it’s a good idea to cross-promote your vids onto other channels.
Other platforms like Instagram and YouTube offer their own performances of short-form videotape content, giving you the perfect place to repurpose content created for TikTok vids. On some platforms like Twitter and Instagram ( feed vids), you can save vids from your TikTok feed with the TikTok totem and your handle in the corner of the screen, also upload them as-is, giving your followers an easy way to learn how to find you on TikTok.
Some platforms have many restrictions to promote original content over repurposed TikTok vids. Instagram Reels doesn't allow reposted, watermarked vids, so you’ll need to upload the original short videotape or edit consequently. YouTube Films does allow TikTok watermarked vids, but they can’t be monetized.
9. Use TikTok features to engage your followership
Still, one of the stylish ways to do this is to engage with other vids, If you want to get further eyes on your TikTok profile. Like, note and sew/ duet other druggies’ vids.
Stitching allows you to add your own videotape onto the end of the clip of another druggies’ videotape. This is perfect for adding your own commentary or fresh content to a being videotape.
Dueting places your videotape next to another druggies’ videotape so you can reply to or round a being videotape with your own content.
Be sure to enjoy sew or duet vids that are hyperactive-applicable to your brand. Else, just like and comment on vids that your target followership creates to snare their attention.
10. Use CTAs at the end of your vids
Another great way to get further followers on TikTok? Ask!
Try ending your vids with CTAs to visit your profile, check out analogous vids or follow you. You can do this by adding a simple textbook sticker towards the end of your videotape like we see in this illustration from Visme.
A CTA to follow at the end of a TikTok videotape.
While doing this in every videotape you post can put a bad taste in your being followers’ mouths, no one will mind if the occasional videotape has a call-to-action to follow your content.
The stylish time to use this tactic is when you’re creating a videotape series or posting a multi-part videotape. Simply add a textbook sticker that says commodity-like, “ Follow us to catch part two!”
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11. Try TikTok advertisements
Our last tip is simply to test outputting some of your marketing announcement budgets behind promoting your TikTok vids. This is the perfect approach when you’re just starting out so that you have a starting foundation to measure what works and what doesn’t for your forthcoming vids.
There are many different types of TikTok advertisements you can try, but for this purpose, the brand preemption or in-feed advertisements will be your stylish bet. These bear your own videotape content, however, so start brainstorming some catchy vids that will get your target followership interested in following you.
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